Josh Tovar, a proud son of Virginia and Jesus Tovar, was born in Cd. Juarez, Mexico, and immigrated with his family to El Paso, Texas in the late 70s. After challenging years in high school, he joined the US Marine Corps as an 0811 artilleryman. His military service allowed him to serve his country while attending UTEP, where he earned a degree in History and a Minor in Education. As a public educator, Josh has worked at 13 schools, from elementary to university level. He holds a Masters in School Counseling and Administration from Sul Ross State University, as well as a Masters in History from UTEP. Currently, he serves as the Principal at Memorial Pathway Academy in Garland ISD, Texas. Throughout his career, Josh has harnessed the power of social media to promote positive student achievements and enhance school culture. His commitment to “connections before content” aligns with Ryan Scott’s philosophy, recognizing the importance of meeting students where they are through platforms like Facebook, Instagram, Twitter (now X), Periscope, and Snapchat. Under his leadership, Socorro High School saw significant improvements, including an increase in the graduation rate and state distinctions. Josh’s understanding of social media’s impact underscores its value in education and community engagement.